Hospitality AI Built to Give Reception Teams Back Their Time.
InRoom Hospitality SL was founded in Barcelona after observing hotel reception teams lose hours every day answering the exact same repetitive questions while guests waited at the lobby counter.
- Recognized within the CETT-UB Foundation hospitality innovation ecosystem and featured at MWC Barcelona and FITUR.
- Focused 100% on hospitality operations and guest communication.
InRoom Hospitality SL · NIF B27610112
Registered Office: C/ Muntaner 322, Piso 3 Pta. 2 · Barcelona
Operational Hub: Plaça de Pau Vila 1 · Barcelona
OUR STORY
It started at a hotel front desk in Barcelona
InRoom did not begin as a product idea. It began with a specific irritation: watching receptionists answer the same question ten times before eleven in the morning while other guests stood waiting.
- 2024
The problem, seen from the counter
The founders spent months inside independent hotels and small groups in Barcelona and Tarragona. The conclusion was always the same: the front desk was not failing for lack of professionalism, but because of a volume of repetitive questions no shift could absorb. Breakfast, Wi-Fi, parking, late check-out, what to do when it rains. The information existed, but arrived late and through scattered channels.
- 2024
The first prototype, on WhatsApp
Version one had no dashboard and no analytics. It was an assistant that answered with the hotel's real information and alerted the team whenever it did not know what to say. It was tested with working receptionists, and the reaction was immediate: they stopped typing the same answers, but they still wanted to control the conversation.
- 2025
From prototype to product: the panel and human supervision
That comment shaped the product. We built app.inroom.io: live supervision, one-click manual takeover, auto-translation, orders, the guest journey and a knowledge base that only answers from verified property data. During the stay was born, the solution now in production.
- 2025
First recognition and the ecosystem
The project joined the tourism innovation ecosystem of Barcelona and Tarragona: Fundació CETT, Clúster TIC Catalunya Sud, Cambra de Tarragona and the Tourism Innovation Summit in Seville, where we were selected among the Top 40 HospitalityTech startups worldwide.
- 2026
MWC, FITUR and the first hotels in production
We presented InRoom at 4YFN during MWC Barcelona with ACCIÓ support —among the Top 30 startups— and at FITUR. The first clients arrived, along with PMS connectors (Ofitel, Amenitiz, Septeo, Ubikos) and the first Lab for Travel award from Tech Tourism Cluster as best startup.
- Today
From virtual receptionist to guest communication hub
In the early days we talked about a virtual receptionist. Today InRoom is the AI Hub for Hospitality: four modules —During the stay and Marketing live, Revenue add-ons and Channel Manager on the way— on top of a real data layer that tags each guest and crosses hotel demand.
“Technology never replaces hospitality: it gives the team back the time to deliver it.”
Where we are and where we are going
We are still in Barcelona, with the same standard as day one: technology that removes repetitive work without removing human judgement. Next comes multi-property and white label for chains, and international expansion with validated metrics.
Our team- Headquarters in Barcelona · operating across Spain
- Business, product, technology and hospitality team
- PMS integrations and partners already selling InRoom
- Focused on independent hotels, chains, apartments, rural stays and campsites
How We Build Software for Hotels
Applied Shift-Level Innovation
Technology designed around real hotel shifts, front-desk bottlenecks, and guest behavior—not abstract hype.
Long-Term Hospitality Partnership
Close onboarding and continuous refinement alongside general managers, reception leads, and operations teams.
Operational Excellence (48h)
Fast 48-hour setup, reliable 24/7 response on WhatsApp with zero app downloads, and clear human handover.
EU Governance & Transparency
European data governance, GDPR compliance, and transparent AI aligned with EU AI Act Article 50.
Ready to See InRoom Working for Your Hotel?
In a 30-minute session, we will show you tailored WhatsApp flows for your property, the live supervisory dashboard, and our 48-hour onboarding plan.